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Chrysler Group Reports November 2004 U.S. Sales Increase 9 Percent

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  • November Results Represent Eighth Consecutive Month of Year-Over-Year Sales Increases
  • Chrysler 300 Named Motor Trend's 'Car of the Year' for 2005
  • Chrysler Brand Sets Sales Record; Sales Surge 55 Percent
  • Chrysler 300 Sales Surpass 10,000 Units for Seventh Consecutive Month
  • Minivan Sales Improve 29 Percent Year-Over-Year; Stow 'n Go™ Seating Feature Drives Showroom Traffic
  • Dodge Magnum Sales Increase 23 Percent Over October

Auburn Hills, Mich., Dec 01, 2004 -Driven by the youngest product lineup in the industry, Chrysler Group reported November U.S. sales of 164,280 units, an increase of 9 percent compared to November 2003 when 157,212 units were sold. November sales results represent the eighth consecutive month of year-over-year sales increases for the Chrysler Group. Retail sales increased six percent over last year. Sales figures are adjusted for the number of selling days and unadjusted figures are contained in the chart at the end of the release.

"We have completely reinvented the products in our showrooms this year, giving us the youngest product lineup in the industry," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Our showroom traffic is up and sales are improving thanks to customer response to our new products."

Sales for the Chrysler brand surged 55 percent to a record 50,440 units, led by the Motor Trend 'Car of the Year' Chrysler 300, which posted sales of 11,506 units and marks the seventh consecutive month of sales surpassing 10,000 units. The Chrysler Pacifica achieved a second consecutive record month of sales, posting sales of 11,878 units, an all-time high and a 73 percent increase over November 2003 results. The Chrysler Crossfire set a sales record by posting sales of 1,047 units, an improvement of 67 percent compared to November 2003.

The Chrysler 300 was recently selected as 'Car of the Year' by Motor Trend magazine, surpassing 23 competitors vying for the most recognized award in the automotive industry.

"The Chrysler 300 has completely sold itself since its introduction," said Dilts. "The excitement and desire this car has generated with customers far exceeded our expectations and is spilling over into our other products and spotlighting our entire product lineup."

Chrysler Group minivan sales improved 29 percent in November continuing to solidify its position as industry leader in the minivan segment. Led by models with Stow 'n Go seating, Dodge Caravan, the industry minivan leader, posted sales of 15,452 units, an increase of 14 percent, while Chrysler Town & Country sales surged 55 percent to 11,985 units.

"We are seeing tremendous traffic in our showrooms with customers asking for the Stow 'n Go feature on our minivans," said Dilts.

Jeep® brand sales decreased 21 percent to 30,730 units as the new Grand Cherokee continues to arrive in dealer's showrooms and existing Grand Cherokee stock is depleted. Sales of Grand Cherokee declined 32 percent to 13,372 units. Jeep Wrangler sales declined 27 percent to 4,078 and Jeep Liberty sales were down a modest 1 percent to 13,280 units.

Sales of the Dodge brand increased 4 percent to 83,110 units. Dodge Durango sales increased 44 percent to 10,717 units. Dodge Magnum sales increased 23 percent over October sales to 5,192 units.


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